Hudson Yards
Sponsorship Campaign
Services:
- Photography
- Social
- Video development
- ATM
- Paid digital
Challenge
Optimize our sponsorship of Hudson Yards to make its affluent audience aware that we’re its preferred banking partner and offer amazing perks for Wells Fargo customers who visit the area.
Solution
Build excitement around this very Instagram-able destination with large installations that showcase Hudson Yards’ diverse audience and the cool perks they can get as Wells Fargo customers.
Our custom shoot at Hudson Yards helped bring the excitement of this unique venue to life.
Transcript
Wells Fargo
Exclusively for Wells Fargo Customers
[People on the Edge platform looking at view]
Exclusive offers at Edge
Learn more at WellsFargoHY.com
[Friends laughing at table]
Spend $50 at Hudson Yards Grill and get $10 off
Learn more about exclusive offers at WellsFargoHY.com
The video footage we captured helped tell compelling stories about the perks available to customers visiting the area.
A paid social campaign got the word out about all the benefits available to customers visiting Hudson Yards.
KEY INSIGHT
Our Hudson Yards sponsorship can serve as a valuable, focused “test market” for the emerging affluent target.
Large format placements give our messages real prominence in the space.
ATMs at Hudson Yards further reinforced the benefits available to Wells Fargo customers.
