Zelle® for Small Business
Awareness Campaign
Services:
- Landing page
- Video development
- Social
- ATM
Challenge
Bring greater awareness to small business customers that Zelle® is a safe and seamless way to pay and get paid.
Solution
Show up as a thoughtful business partner by empathizing with small business owners. Ponder the questions they will likely have about Zelle® and address them head-on in a 360 campaign.
Transcript
Frame 1: Is there a quick way to get paid?
Disclosure: Wells Fargo Bank, N.A. Member FDIC.
Frame 2: Can I simplify payments?
Frame 3: How will I know who uses Zelle®?
Frame 4: The answers are right here.
Disclosure: Screen images simulated.
Frame 5: Zelle® for your business is a fast, safe, and easy way to pay and get paid.
Frame 6: And it’s free in our mobile app.
Disclosure: Screen images simulated.
Frame 7: Zelle® gives you a fast and convenient way to send and receive money.
Disclosure: Screen images simulated.
Frame 8: Have you tried Zelle® QR codes?
Frame 9: Now your customers can easily pay you just by scanning a code.
Disclosure: Screen images simulated.
Frame 10: Money sent with Zelle® arrives directly to your bank account.
Frame 11: You can also pay vendors in a snap. It’s a safe, contactless way to pay without handling checks and cash.
Frame 12: And with Zelle®, seeing who’s enrolled is simple.
Frame 13: Just look for the Zelle® logo on their profile image and you’ll know which of your clients, customers, and vendors are already using Zelle®.
Disclosure: Screen images simulated.
Frame 14: Try Zelle® in your Wells Fargo Mobile® app
Frame 15: for an easy way to get paid fast.
Disclosure: Terms and conditions apply. To use Zelle® with a small business, both parties must be enrolled directly through their U.S. based financial institution. The Zelle® related marks are used under license from Early Warning Services, LLC.
Video seemed like the best medium to show how Zelle® can help businesses send and receive money.
In social videos, we used small business owners across industries to show how Zelle® can help them focus on what matters.
Transcript
[Music]
[Phone screen showing flower vendor]
Is there a way to get paid fast without checks and cash?
[Phone screen showing customer scanning QR code on table]
The answer is right here.
[Phone screen showing payment notification]
Try Zelle® QR codes in our app for a secure way to get paid.
[Phone screen showing flower vendor giving flowers to customer]
Try Zelle® QR codes in our app today.
Each video posed and answered common questions about the core benefits of Zelle®.
KEY INSIGHT
Small business owners are passionate about their products and services. They’re also short on time. They want tools that make the administrative tasks of running their business easier.
Targeted emails helped drive awareness of the Zelle® feature in our mobile banking app.
The landing page showcased all the features of Zelle®, including how you can use QR codes to expedite mobile payments.
We used our ATM network to further promote using the easy QR code feature with Zelle®.
