Wells Fargo Mobile® App
Awareness & Usage Campaign
Services:
- Landing page
- Video development
- Social
- On-us assets
- ATM
Challenge
Grow adoption and usage of the Wells Fargo Mobile® app among customers who are not early adopters or particularly mobile savvy.
Solution
Showcase the app’s new features across on-us assets and social channels and generate internal excitement with a Netflix-like video series that positions the app as a modern, evolving tool that simplifies banking.
Transcript
Get ready.
A reimagined Wells Fargo Mobile® app for your business is on the way.
With a new look and feel and enhanced performance.
And reimagined navigation that puts your favorite features at your fingertips.
A new centralized Pay & Transfer hub for quick and easy access.
Get ready for easier.
The “What's Appening?” video series showcased the app's improved features and created internal buzz.
KEY INSIGHT
Building internal excitement around a new or improved product can inspire your team and create strong, product ambassadors.
Targeted emails were a core element in our “Easier Changes Everything” campaign.
Simple and clear on-us placements are a cost-effective way to grab our customers’ attention.
We targeted consumers and small businesses with dynamic video content on social channels.
Our landing page showcases the app's new features and how easy it makes everyday banking.
Our ATM network was another effective way to tell customers about our easier mobile app.
