Home Lending
Lower Funnel Direct Marketing
Services:
- Direct mail
Challenge
Use direct marketing to drive mortgage purchase leads from existing Wells Fargo customers in a challenging market using direct marketing to promote our new prequalification and home search tools.
Solution
We worked swiftly with our clients to position our new home search and prequalification tools, and highlighted them in this multi-channel campaign. By promoting the ease and speed of getting quick answers from the prequalification tool, we help customers unlock their homebuying power and increase their confidence to move forward.
Email highlights the value and ease of getting pre-qualified.
The pre-qualification tool gives users the confidence to move forward on their big life purchase.
Key Insight
Design new templates to help the work stand out against our regular communications.
Direct mail builds customer confidence with prominent customer testimonials and includes a QR code for an easier application process.
Speed to market played a key role in this effort.
